The Little Tikes Company was founded in 1970, and it quickly became recognized for its durable, imaginative, and functional toys for children. In 1984, Rubbermaid Incorporated took notice and acquired the Little Tikes brand. In 1999 when Rubbermaid was purchased by Newell, Little Tikes became a part of the Newell Rubbermaid family.

Without a doubt, the most popular Little Tikes toy ever created is the Cozy Coupe. First produced in 1979, the iconic pedal car celebrated its 25th Anniversary in 2004. Over six million have been manufactured since its creation, making it a legend in the toy world. A child growing up today either has one of his own, or, at the very least, knows another child with one.

Other classics in Little Tikes' catalog include the Classic Castle, an outdoor play castle for children. Kids can climb inside the castle, up its lookout tower, and sneak out its secret passage way. Another popular toy with both parents and children is the Little Tikes Whale Teeter Totter. This toy is basically a scaled-down version of a larger, metal, and more dangerous teeter totter. Made of durable plastic, this product is suitable for indoor and outdoor use.

These are just a handful of the products manufactured by Little Tikes. Little Tikes products are designed to be safe, fun, and to help your child develop mentally and physically. Many consider this devotion to improving children's lives as a factor that distinguishes this company from competitors.