George Eastman and Henry Strong founded the Eastman-Kodak company, in early 1881. The company was named as Eastman Dry Plate Company that invented the first dry plates for capturing photographs. The dry plates were invented by Eastman followed by the development of cameras designed for use by amateur photography enthusiasts. The cameras launched were called the Brownie and Instamatic. The company has come a long way since then, with introduction of digital photography in the market in the past decade. The company has developed and introduced a series of Digital cameras under the category called as EasyShare. The Kodak EasyShare V530 is a simple digital camera designed for use by amateur photographers for basic photography. The V530 has an advanced 5.3 Mega-pixel CCD sensor at its core that allows the user to capture images and video with a high resolution of 2576 ' 1932 pixels.. The integrated Color Science Chip developed by Kodak helps in capturing in the images in the true color. The chip provides additional image-enhancing effects such as digital red-eye reduction, cropping, and blurry picture alert. In addition, the camera also allows the user to capture MPEG-4 videos at a resolution 640 x 480 VGA pixel at 30 fps. The professional series of Schneider-Kreuznach C-Variogon optical lens can zoom in up to 3X and the camera electronics provide 4X digital zoom. The Kodak v530 features a fast shutter speed for extreme speed capturing with a slowest shutter speed of 8 seconds and fastest shutter speed of 1/1448 of a second. It has built-in 16 MB of memory with 12 MB actually usable memory. The expandable memory interface is a SD/MMC card slot that supports most capacities currently available. The camera works on a Lithium-Ion battery and weighs in at 150 grams.