Boost is an Irvine CA based brand that offers premium communication products and services in the United States, Australia, and New Zealand. The brand Boost was introduced in the United States by Nextel communications, (now Sprint Nextel). This mobile was basically targeted at the urban youths, and was recognized as a brand that embraces diverse culture, fashion, and lifestyles. Its popularity among the American youth has increased immensely, establishing it as the fastest growing wireless services in the United States. The Boost i855 is a flip style phone with a colorful external display with enhanced clarity and can be customized with downloaded wallpapers, color palettes, and optional font sizes. The phone is equipped with a 1.3 Megapixel camera 4x digital zoom that allows the user to capture high resolution images. It has a simple menu and the button layout can be easily customized by the user. The integrated MP3 player allows the user to listen to his favorite MP3 tracks via the stereo headset or rear audio speaker. In addition, the phones Turbo Dail One-Touch dialing feature takes off the hassle of dialing, by letting the user to dial a pre-programmed phone number, just by pressing a numeric button. The Wireless Web access facility of i855 allows the user to instantly connect to the Internet. The Boost i855 is GPS enabled for location based services. This phone also features built-in polyphonic ring tones that are simple MIDI files that can be downloaded from the Internet. This Boost Mobile features the push-to-talk (PTT) walkie-talkie taht allows the user to use the two-way digital private radio for wireless communication with just a push of a button. It has a 600-contact entry list to store multiple contact information. In addition, one can directly connect to wireless headsets, PCs, printers and other compatible devices using the wireless Bluetooth connectivity.