Sony Ericsson Z525A

With 'customization' as its USP, Sony Ericsson's latest quad-band clamshell phone, the Z525a, provides GSM access to networks, worldwide. The phone's trademark Style-Up Covers enable one to choose from an array of front and back covers that come in different colors and designs. Besides personalizing ringtones, users can change the special light effects to go with individual callers as well as the display themes that support animated wallpapers. The unique PTT (push to talk) button feature of the Sony Ericsson Z525a connects users to many people in different locations, at the same time. A VGA camera enables one to take digital photographs and make video recordings. The multimedia phone supports MP3, AAC and MPEG4 file formats, and offers sound recording capability. It can be connected to other PCs through USB support, infrared, Bluetooth, and SyncML. The Z525a has two displays: one on the external side (4,096 colors STN, 101x80 pixels), and one inside (65,536 colors TFT, 128x160 pixels). The phone also incorporates a new game by Gameloft called New York Nights, which is based on creating virtual lifestyles in NYC. Its 12MB storage enables users to download games and music, via GPRS. Users can also log onto Play Now '? a Sony Ericsson mobile entertainment download service that provides easy access to updated premium mobile phone entertainment offers. Weighing a little more than 3oz and with physical dimensions of 3.2x1.8x0.9', the phone is a unique multimedia gizmo that adds a personal touch, enabling one to stand out from the rest.