Akademiks urban clothing has been championing hip-hop couture for more than half a decade. The company was founded by Emmett and Donwan Harrell to serve the urban youth market. Akademiks prides itself on unexpected features and unique colors. The revolutionary design concept helped launch the brand as a major player on the urban scene.

A 2004 New York metro advertising campaign also earned the brand some street cred. This campaign, which featured the slogan 'Read books, get brain' riled some New York subway riders, but struck a chord with the younger scene crowd. Beyond the advertising, the style behind the company's jeans, rugby shirts, jackets, and accessories is what keeps trendsters adorned with the Akademics label. The most popular Akademiks items include PRPS Jeans. These denim classics demonstrate sophistication and a real urban sensibility; they're a modern spin on the designer jean trend.

Akademiks clothes are known for durability, ruggedness, and stylishness. The brand also produces a number of cheeky items which revel in youth and urban culture. The company relies on a distinct New York sensibility, from classic sweaters and stylish cocktail dresses to tracksuits and loungewear. The company also fully expanded in the field of accessories, from shoes and hats to jewelry and even underwear.

Many celebrities from the hip-hop community have endorsed the brand, and PRPS Jeans continue to sell well in most major markets. The explosion of the Akademiks brand has led to a number of copycat brands, but this urban clothing company should stand the test of time. Akademiks continues to push the style envelope and challenge urban notions of design and culture.