The Baby Phat line was developed by the wife of Russell Simmons in 1999. Former supermodel Kimora Lee Simmons combined her sensitivity to sophisticated culture with her playful fashion sensibility to develop unique Baby Phat T-shirts, which first debuted at a Phat Farm show. Through her marketing genius, Kimora Lee Simmons developed a vast line of urban accessories marketed at upscale women. Baby Phat jeans, sexy t-shirts, puffer jackets, and jewelry have become must-have items for urban hipsters.

Baby Phat clothes have been worn by such luminaries as Britney Spears and Jennifer Lopez. The brand symbol, a slinky cat, has become an international style icon. Kimora Lee drew upon a lifetime of fashion experience (she got her first modeling job at the age of 13 and modeled for world-famous designers in her late teenage years) to create what's known as a lifestyle brand.

The amazing commercial success of the Baby Phat line confirmed Kimora Lee's intuition for style. Magazines such as Vibe and Seventeen have credited her with developing a phenomenally progressive line of clothing, including flirtatious dresses and hot heels. Baby Phat clothes are slinky and sensuous, yet fun and glamorous. Accessories such as crystal-encrusted watches and girly charm bracelets complete the look, along with colorful lingerie. In addition to apparel, Baby Phat has developed a fragrance and several designs for Motorola cell phones.

This hip-hop sensation has been around for less than a decade, yet it continues to influence fashion and even challenge other contemporary urban designers. Despite turbulence in the urban fashion world, the Baby Phat clothing line has remained stylish and fun.