A rare combination of European style and American spirit is visible in the exclusive collection of BCBG MAX AZRIA, designed by Max Azria. An ability to mix creativity with sophistication, this line of clothes attempts to venture on a journey where a woman realizes her effortless inner style.

In 1989, Max Azria founded BCBG or 'bon chic, bon genre' which was Parisian slang for 'good style, good attitude'. Born in Tunisia, Max Azria used his intellect to make a platform for BCBG and entered the fashion scene with a bang. Well known for his unique and innovative style in creating women's apparel, Azria has accomplished a feat that no other designer has been able to attain- redefining the essence of style among women, and building a brand that satisfies the needs of ever changing trends. BCBG offers designer clothes at affordable prices. A trend that caught on with every woman irrespective of age, it offered innovative, superior quality dresses and popularized the concept of innovative European design with free spirited America culture. With the gradual expansion of the company, Azria also met success with other high-fashion collections for his clientele, ranging from suitings, evening dresses, denim, and footwear, to eye wear, swimwear, and handbags. With an aim to touch every woman's desire to be beautiful, Azria soon unveiled his plus size fall collection in 1999, using texture, striking palettes and bright colors. BCBG Max Azria also has a signature line which caters to the exclusive need of his male patrons.

Over the past decade, BCBG has grown to become one of the biggest power houses in the fashion industry. With his astounding success, Azria has also garnered quite a following which includes Hollywood celebrities like Charlize Theron, Julia Roberts, Katie Holmes and Lucy Lui. BCBG collections are sold in over 100 company-owned stores in Northern America, Europe, Asia and South America.