Spread across the U.S., Puerto Rico and Canada, Bebe has 234 operational stores to its credit; of these 177 are Bebe stores, 20 are Bebe outlet stores, and 37 are BEBE SPORT stores. The company markets its products under the brands 'bebe', BEBE SPORT, and 'bebe O', which comprise an exclusive set of contemporary women's apparel and accessories. Bebe was founded in 1976 as a boutique in San Francisco by Manny Mashouf. Bebe mainly targets young women ranging in age from the twenties to slightly middle-aged women till their mid-thirties. This is because women of this age group are markedly more interested in contemporary styles and designs than the others. The variety of outfits marketed by Bebe includes camis, tanks, tops, strapless tops, shirts, blouses, sweaters, essentials, dresses, suiting, blazers, coats, denim, pants, capris, shorts, skirts and shoes. Combining several seasons' styles and trends into one shoe, is a specialty of the company. An intriguing aspect of Bebe shoes is the playful sensuality and evocative imagery that they conjure. Celebrities who have represented the brand include Alicia Keys, Britney Spears, Ciara, Eva Longoria, Paris Hilton, Shakira, Virginia Madsen, Gabrielle Union, Jennifer Lopez, and Mischa Barton. Bebe has also featured in a number of television super hits such as 'The O.C.', 'Las Vegas', 'Eve', 'One Tree Hill', 'Nip/Tuck', 'Desperate Housewives', 'American Idol', 'CSI Miami', 'Will & Grace', 'Alias', 'Charmed', 'Entertainment Tonight', 'Access Hollywood', 'Extra', 'MTV' and 'VH1'.