Fashion 21 began as a 900 square ft showroom in Figueora Street, Los Angeles in 1984. After its enormous success in its primary year, it was later renamed to Forever 21. Today, Forever 21 is rated among the top three teen shopping brands nationwide. This store now expands to 145 branches. With land mark stores in Texas, Florida, California, Illinois, and Canada, and in over 20 other states in the USA, the Forever 21 chain adds 30 new stores to its ever growing business annually.

Currently, their stores measure an average of 9,000 square ft. Their flagship stores are called Forever XXI. These stores span an enormous 24,000 square ft. Their line includes casuals, dressy, denims, basics, skirts, dresses, accessories, jewelry, outer wear, pants, and shorts for women. The men's line offers tees, sweaters, denims, jackets, shorts, tailored vests, shirts, pants and blazers. Their clothes are attractive and yet easy on the pocket. Their prices steer away from the $x.99 routine and instead adopt the $x.80 pricing system. Available in a variety of colors, sizes and styles, the right clothes are an easy find at Forever 21. They also carry accessories such as hand bags, belts, sun glasses, hats, scarves and hair goods. For jewelry lovers, they offer necklaces, bracelets, rings and earrings.

Forever 21 is a line that is custom made for the youth. With bright colors, catchy copy lines on the T-shirts and affordable prices, this brand chooses to do things differently.