JNCO is a California-based manufacturer of young men's and boys' casual wear and jeans. Being one of the leading apparel manufacturers in the U.S., JNCO has established itself as a denim-oriented fashion street-wear manufacturer of fine quality garments and trend-setting concepts in denim, T-shirts and fleece segments since 1985. 1990 witnessed the trend of wide-legged denim pants and JNCO gained immense popularity with its wide-legged jeans, inspired by the street look. JNCO is pronounced as 'Jinco' and is believed to be an acronym for 'Jean Company.' JNCO was a must-have in every kid's closet when the baggy look was in. JNCO jeans have leg openings ranging in width from 20 inches to 26 inches. They then became a generic term for all wide-legged jeans that carry a street-look. JNCO offers many unique styles. Typically, JNCO combines extreme sport, hip-hop and hard rock culture to deliver a variety of individual styles. However, JNCO is now trying to emphasize on other styles apart from the wide-legged one alone. JNCO wants to come out of being typecast as a wide-leg jeans manufacturer and has started manufacturing apparel for women and girls as well. Their collection includes bottoms, blouses, dresses, outerwear, accessories, technical apparel, shoes, skins, and shorts. Consumers of JNCO Jeans include kids, young girls and boys and the older generation. JNCO constantly introduces new styles that are highly individualistic. While the look of the jeans is important, JNCO doesn't forget that today's consumer highly appreciates the comfort levels of the outfits they wear.