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A California company at heart, Oakley, Inc., is based in Foothill Ranch, California, and manufactures sporting gear equipment that includes goggles, visors, sunglasses, prescription glasses, and watches. Oakley carries extensive lines of sporting gear and equipment for most sports, such as golf, baseball, tennis, and hockey. The growing popularity of cycling has prompted Oakley to produce cycling gear, mountain bikes, and equipment for road cycling. The company holds over 600 patents for eyewear and performance gear. Recognized as one of the leaders in sports gear and equipment manufacturing, Oakley competes with Nike, Reebok, Costa Del Mar, and Signature Eyewear for sporting gear and equipment market share. The company promotes its line of extreme sports equipment and gear during X Games and Olympic competitions. Oakley, Inc. promotes a vast roster of the world’s top athletes, which include Ichiro Suzuki, Rory McIlroy, Juan Pablo Montoya, Bubba Watson, and Tony Stewart. Some former Oakley athletes include Michael Jordan, David Duval, and Eric Koston. The involvement of professional athletes is an integral element of Oakley’s technological design and fashion development process. Oakley receives input from professional athletes after the athletes test the myriad pieces of athletic equipment and gear made by the company. Oakley’s expertise in designing and producing high-quality eyewear has led the company to produce eyewear for the US military and law enforcement personnel. While Oakley has always received recognition for providing rugged, protective eyewear, the acquisition of the Oliver Peoples Group in 2006 gave the company credibility in the high-end eyewear industry. Oakley comprises one brand in the portfolio of the Milan-based Luxottica Group that includes other brands such as Ray-Ban, Persol, and Vogue.