The Oilily brand has been around since 1963, providing women and their children with premium textile products, such as shoes, handbags, and apparel. Oilily rocked the fashion world when it opened its first boutique by bucking traditional conservative trends in favor of so-called color harmonization. This progressive trend foretold larger changes in the society of 1960s America and led to a resurgence in the creed of self-expression among independent women.

Over the years, Oilily has grown to become a significant market presence. The company now operates shops in Korea, the U.S., Japan, and throughout Europe. All told, you can find more that 70 flagship Oilily outlets in major cities around the world. Oilily also presents its works through independent retailers, internet outlets, and specialized international marketplaces.

Oilily has also expanded its repertoire products to include beauty supplies, footwear, custom prints, and fragrances. Oilily focuses on three markets: babies, young children, and independent adult women. For each of these three categories, the company creates two collections annually. All sizes are European. Clothing for adult women ranges in size from 34 to 44. Baby sizes range from 56 to 98, and children's sizes range from 104 to 152.

Oilily continues its creative, progressive tradition at open source galleries and artistic exhibitions. The company invites children, women, and families to share their designs and artwork at the company's Newseum. The Oilily creative team is always hard at work, and the company manufactures its goods primarily in Asia and Europe.