The Rock and Republic brand has ushered in a fashion revolution in denim. This relatively young brand has already garnered a legion of Hollywood followers, fashionista fans, and attention from the world's most important boutiques. Denim cuts are intentionally designed for sleekness, and Rock and Republic jeans all reference rock and roll icons. The brand, along with Diesel, 7 for all Mankind, Citizens of Humanity, and other denim reinventors, offers eclectic, styled choice.

The Clapton style Rock and Republic jeans are more along the lines of trousers--they offer sophisticated cuts and slight decoration. Roth jeans, on the other hand, feature whiskered detailing and a certain degree of extravagance and flair. Henley Jeans, named after the singer Don Henley, are slightly darker in color and uniquely tailored. Scorpion stretch jeans are bootcut affairs which ride low and deliver sex appeal.

One of the biggest proponents of the brand is Victoria Beckham, the former Spice Girl, who has spent lots of energy modeling the jeans and contributing creative ideas. The company's founder, Michael Ball, has worked closely with Beckham to promote Rock and Republic's profile at fashion events and even in casual circumstances.

Serena Williams, another Rock and Republic fan, has modeled dark wash jeans. In 2006, the company returned to its core roots, introducing embroidery on the back pocket, a slate of stylish and exotic washes, and new European fabrics. These jeans also boast a sleek 35-inch inseam, and they provide durability and comfort for a host of activities.