True Religion

True Religion Brand Jeans was founded by Jeffrey and Kym Lubell, who combined their design styles to create a unique alchemy. Although True Religion has only been around since 2002, the brand has raised its profile remarkably quickly. The company, based in Los Angeles, has earned a great reputation for its vintage embroidery, intricate seam work, and hand sanding. The brand has invested ample resources to reboot the denim phenomenon and wisely used its promotional dollars to attract legions of new fans.In addition to producing denim jeans, True Religion also markets blazers, corduroy pants, T-shirts, jackets, and host of accessories. In its brief debut years, True Religion has garnered a large celebrity following. Stars such as Heather Graham, Jessica Simpson, David Beckham, Gwyneth Paltrow, Justin Timberlake, Angelina Jolie, and Bruce Willis have all been spotted wearing True Religion brand apparel.In addition to these stunning celebrity endorsements, the brand has also received the approval of trade magazine. The New York Times, Rolling Stones, People, and Teen Vogue have all done photo pieces on True Religion denim pants and accessories. Yet for all its luminary associations, the brand hasn't lost side of what's made it so appealing--attention to detail, high-end denim materials, unique embroidery, and superb stitch work.True Religion jeans have been favorably compared to other renegade vintage jean brands, including 7 For All Mankind, Diesel, Lucky, Guess, and Rock and Republic. Most fashion watchers expect the brand to expand into new demographic markets in the near term.