Margot Frasier first brought Birkenstock sandals to the United States from Germany in 1966. These sandals quickly caught on with the American hippie crowd, and Birkenstocks continue to market well to the neo-hippie movement, particularly in the United States; although all types of people appreciate them for their comfort and ergonomic design. In the European Union (particularly in Germany) Birkenstocks are considered utilitarian shoes, and they don't possess political or cultural connotations.

Birkenstock sandals are distinguished by their foot beds. These hard but ultimately resilient cork foot beds are designed to assist with healthy walking. The longer you wear Birkenstocks, the better they feel on your feet. The foot bed is ergonomically designed to conform to your walk and to support your body.

Unlike high-heeled shoes or even some athletic sneakers, which elevate the heels to the detriment of overall posture, Birkenstocks actually create the conditions for better posture. In addition, the foot bed encourages your feet to align properly. Birkenstocks sandals come in a range of sizes, colors, and even shapes, but the company's original style is easily distinguishable.

If you are looking for a celebrity endorsement, actress/model Heidi Klum both modeled Birkenstock sandals and helped to design them. If you encounter trouble with stiffness, break in your shoes gradually. Increase the amount of time you spend in your Birkenstocks by an hour or two each day, and you'll quickly see results. The sandals' leather straps will conform better to your feet, and the foot beds will similarly feel more wearable and comfortable.