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Promoted item:Kenneth Cole Reaction For Men 3.4 oz Eau De Toilette Spray By Kenneth Cole

Kenneth Cole Reaction For Men 3.4 oz Eau De Toilette Spray By Kenneth Cole

    • 9 watching
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  • 2d 15h 17m
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  • Kenneth Cole
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    The item is listed as a Top Rated Plus item
  • US $28.25
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About Kenneth Cole Reaction

Kenneth Cole Reaction is perhaps the most famous brand in the Kenneth Cole Productions empire, an organization that includes Kenneth Cole New York, Unlisted, Tribeca, and Bongo. Kenneth Cole Productions also licenses the Kenneth Cole name to luggage, hosiery, and other products. As CEO of Kenneth Cole Productions and its subsidiary, Kenneth Cole Reaction, Cole is at the head of hugely important company that made over half a billion dollars in sales in 2005 alone.The company was founded just over 20 years ago, and its immediate success was due to a now famous flash of brilliance on Cole's part. Cole wanted to be part of New York's influential shoe show, but at the time he couldn't afford to rent a showroom in Midtown. Making a splash at the shoe show was important, because Cole knew that nascent shoe companies like his had to make an immediate name for themselves or risk the end of their investors' cash flow.Cole devised a brilliant scheme: he would borrow a 40-foot truck, park it in Midtown, and sell his shoes from there. Unfortunately, only utilities vehicles and production trucks (like those used for feature film productions) were allowed to simply park themselves in Midtown Manhattan. Not to be deterred, Cole applied for a film permit to shoot 'The Birth of a Shoe Company.' Not surprisingly, the film was never released (let alone shot), but Cole did manage to sell 40,000 shoes in just two and a half days. Kenneth Cole Productions, Inc. was an enormous, overnight success. Today, Kenneth Cole Reaction sells shoes for men, women, and children, as well as watches, fragrance, glasses, and more.