Pepe Jeans is a well known jeans brand. It has sales in over 60 places around the world. Pepe Jeans was originally just a small market on the Portobello road located in West London. The brand was named Pepe, because it was a short word that could be written without much trouble. The supermodel Kate Moss's first advertising campaign was for Pepe Jeans. The brand was setup by three brothers in 1973.

The manufacturing of jeans is done from start to finish by Pepe Jeans Company. The process includes blending of cotton and turning it into web of fibers in the process called Carding. The yarn is then made stronger by spinning it. The dyes used are mostly sulphur and indigos; finally beaming, weaving and last finishing are done and jeans are available to be sold and exported. The unique solutions for apparel and footwear manufacturing, called Styleman are used by Pepe Jeans. Pepe Jeans are known for their diverse apparel collections. They have the Utilitarian collection which comprises of fashion apparel with military attire elements imbibed in it. They vary in colors from green, khakis, grays, tans and olives and have other features like multiple pockets and loose fashion silhouettes. Pepe Jeans contribute to both man and women's wardrobe by their wide collection of trendy T-shirts, shorts, pants, Jerseys and skirts. The shirts have colored checks and highlighted stripes. The Pepe clothing sports tones of red, yellow, pink, lime and green and some have hand embroidered details.

Pepe Jeans host many fashion shows and advertising campaigns and sign many famous models and sports personalities. Pepe Jeans introduced art exhibitions in their birth place- Portobello Road, London. They exhibit the work of local artists as well as international ones.