Located at 129 Prince Street New York, Phat Farm is an ultra urban fashion line that takes inspiration from hip hop life styles. Founded by Russell Simmons, this brand emphasizes all that is hip hop, in terms of old school hip hop as well as the rookies. They manufacture clothes for men, young boys, and even infants. Their line includes tops, jackets, outerwear, bottoms, hats, footwear, lounge wear, and accessories such as jewelry, eyewear, belts, and wallets. For infants and newborns they offer trendy sets, that include a hat, a T-shirt, a jacket, and pants, all color coordinated.

Simmons has successfully infused a sense of sophistication into his brand along with flavors of young America. The high quality fabrics and textures along with the simple yet bold designs have put this brand in a league of its own. Phat Farm took of in terms of sales, after heavy weight rappers were spotted wearing the brand. Exclusively worn to signify high end fashion, this line is termed as wearable and distinct. The broken American flag that features on all the clothes and accessories designed by Phat Farm, except their foot wear, has been reported as a symbolic representation of the circumstances of division among people worldwide.

Being the founder of the modern day hip hop culture, Russell Simmons has blended the latest in terms of popular fashions, along with a sense of uniqueness and solidarity. With innovative designs and quality retailing, Phat Farm has become a one of its kind brand of hip hop clothing.