Featuring in 'Zoey 101', a popular American television comedy show, the Key Necklace brand has become a much sought-after item of jewelry. The show features Jamie Lynn Spears as the main character who is christened Zoey Brooks. Jamie is the younger sister of famous singer Britney Speares. 'Zoey 101' appears on Nickelodeon, and the biggest fans of the show are mainly young teenage girls. The show has been created and produced by Dan Schneider. It first appeared on television in January 2005. The entire series has been shot at Malibu, California.

The girls on 'Zoey 101' generally wear unique and attractive outfits and jewelry that drive their young teenage girl fans wild. There is a great demand for these brands of apparels and accessories due to the inherent tendency of viewers to imitate the styles of their idols. In this case, the style is casual. Thus, the show 'Zoey 101' has launched a new line of fashion products that include nylon skirts, retro-styled jeans, handbags, watches, and necklaces. The goods are marketed by Soft Goods, Nickelodeon & Viacom Consumer Products.

In a certain episode of the show, Zoey keeps her room key on her necklace without taking it off again. She does this because she often forgets her room key. This key necklace later becomes an important feature of the show. This piece of jewelry symbolizes Zoey's hectic lifestyle '” her signature style. The Zoey 101 key necklace has translated into a fashion trend and is very popular '” especially among the fans of the show.