About Pirelli Calender
The marketing division of Pirelli Ltd. launched the Pirelli calendar for the fist time in 1964. Published annually simply as a trade calendar for its U.K. customers, it was soon acclaimed due to its limited availability; due to the non-sale corporate promotions by the company to important Pirelli benefactors and customers, often celebrity VIPs. It paved the way for glamour photography featuring numerous supermodels in exotic locations around the world in enchanting thematic environments including artistic nudes. The calendar was revived in 1984 after an economical recession around the world following the oil shock in 1974. The Pirelli calendar has revealed an audacity, innovativeness, and magnificence in the portrayed imagery to the world inspiring a cultural insurgence. The calendar launched a new awakening, spawning renewed sensuality enveloping the fantasy female form; a necessity at that time to break informal taboos. The Pirelli calendar has spanned across a period of 40 years, marking the creative energy showcased by the featured models and professional artistic photographers. For a model, being selected to appear in the Pirelli calendar is the ultimate stamp of approval from the fashion fraternity. Similarly, only the cream of fashion photographers is honored with a chance to immortalize their creations through the world's most eagerly anticipated calendar. The esteemed calendar has over the years featured numerous celebrities including Selma Blair, Lauren Bush, Naomi Campbell, Rachel Leigh Cook, Cindy Crawford, Milla Jovovich, Sienna Miller, Heidi Klum, Kate Moss, Brittany Murphy, Jennifer Lopez, Kate Moss, Gisele Bundchen, Amy Smart, Adriana Lima, Isabeli Fontana, and Julia Stiles. Prominent photographers include Annie Leibovitz, Mario Testino, Peter Lindbergh, Bruce Weber, Nick Knight, Mert Alas, and Marcus Piggot. The calendar still remains the most coveted article of a year by students, cabinet ministers, royalties and superstars; making its own niche in major museums.