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Embodying a unique 'retro-contemporary' aesthetic, Bang & Olufsen products are on the cutting edge of design in electronics. Headquartered in Denmark, Bang & Olufsen produces highly respected audio equipment, telephones, answering machines, radios, televisions, and more. Anyone looking for a striking design in their home's electronic equipment will not be disappointed with Bang & Olufsen's products. Bang & Olufsen's high-end electronics have been designed from the beginning to be radically original. One of their most recent products is the BeoSound 2, a digital audio player capable of playing mp3 files. In contrast to the ultra-modern plastic design of the iPod, the BeoSound 2 features a polished stainless steel exterior that manages to be both modern and classically inspired. For most of its history, Bang & Olufsen sold through retailers, but that changed with the opening of exclusive Bang & Olufsen stores in the 1990s. The most recent major change by the venerable company was their entry into the cellular phone market. In 2005, Bang & Olufsen released the Serene mobile phone in collaboration with the South Korean company Samsung. The phone features a liquid crystal display, a specialized docking station for recharging, and a circular keypad similar to the iPod's interface. In addition to still being an innovator in audio technology, Bang & Olufsen is a focus of collectors of classic audio equipment. Old Bang & Olufsen turntables, televisions, and radios are all prized for their stylized retro look. It is also common for audiophiles to actually use decades-old Bang & Olufsen equipment. |
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