Iriver

iriver was founded in 1999 as a consumer electronics brand of ReignCom, based in Seoul, Korea. The company focuses on customer satisfaction and on developing human-oriented technologies. It started manufacturing MP3 players in 2000, and immediately caught up with the competition, owing to its innovative designs. iriver's first product was the iMP-100, a portable MP3 CD player launched in 2000. They now have a wide range of players. Hard disk based players (H10, H100 and H300 series) come in different colors and different space capacities. Flash memory based players (N10 and 11, iFP-1000 -900 -800 -700 -100T, T10 and 20and H10jr series) and Portable media players (PMP-100, PMC-100, U10 and G10) are also available in different memory capacities and features. The players are capable of playing MP3, WMA, Ogg Vorbis and WAV format audio files and AVI and MPEG4 format video files depending on the model. There's also provision for an FM tuner. iriver has received many awards for their designs from many organizations like the Korea Institute of Design Promotion, the Digital Times magazine and the Sports Seoul newspaper to name a few. The company is now competing with global giants like Apple and Sony, ranking third in market share for portable MP3 players. The company is now focusing on markets like China and Europe, after making its presence felt in the US.