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Promoted item:Your Press Release Sent to 1000 Relevant News Media Outlets

Your Press Release Sent to 1000 Relevant News Media Outlets

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About Press Release

The true collector is always looking for a unique item relating to his passion. ''Special editions'' and ''limited editions'' are living up to their titles less and less as they saturate the general market. Film, television, and music lovers are learning how to look for items that circulate only within industry circles. Screeners, demos, or a press release can be really rare treasures to add to your collection. When a new movie, album or television show premieres, studio advertising agencies often send lavish promotional packets to reviewers. These packets will often include a press release, exclusive photographs, and detailed ''behind the scenes'' articles. Press release packets may come in a simple folder or they may come in uniquely shaped gift boxes that are great memorabilia in and of themselves. The text of a press release can range from just a simple one paragraph statement to an elaborate promotional piece. Press releases are meant for the eyes of the press only and are often tossed away after the information becomes dated. Many of these items are finding their way into the hands of dealers and collectors. When kept in mint or near-mint condition, a press release kit can become a very high yield investment. Just like any collectable, what makes a press release kit valuable in the long run includes its condition and its availability. The less widely circulated the press release was originally, the more valuable it will be to a collector. Die hard collectors often go after multiple versions of press release kits, including foreign editions. Keep your eye on the collector's market and you may just come across a press release kit for your favorite film, show, or recording artist.