Gotham City Online
Designer footwear is not usually affordable; most of what is affordable usually does not come attached with a designer label. However, Gotham City Online helps in bridging this huge gap between affordable and designer wear. Gotham City Online is a concept understood best by New York City-based entrepreneur, Jonathan Garriss who launched it with a partner, making it easy for footwear consumers to purchase high-end footwear. The company, which is New York's largest online shoe retailer, primarily purchases surplus produce from designer labels, which are then processed at the Gotham City warehouse in New Jersey. Here, the footwear is photographed, packed in boxes, and stamped. Photos of these products are then uploaded onto the Gotham City Online website where they can be browsed by consumers. Gotham City Online is a purely online interface and the Gotham City warehouse in New Jersey is not accessible to the public. Initially, different individuals were assigned different processes, each involved in the shipping and processing of an order. With several UPS services and UPS Authorized Return Service, it has become very convenient for Gotham City Online to allocate the entire order to one single person. The Authorized Return Service helps customers return a pair of footwear that doesn't fit them properly. ARS provides return labels inside every package. Customers can, hence, use these labels to return footwear. While the return is in process, customers can avail of the facility to check the status of the footwear in transit. Gotham City Online receives orders from countries worldwide. All shipments to a particular country are made into a single shipment for easy customs clearance. After this, the packet is divided into smaller parts and delivered across various parts of the country. Gotham City Online also contributes a lot to charity. Via the company's charity program, each time customers buy a product, they donate some amount to charity, helping both themselves and Gotham City Online contribute to society.