The most common form of skin embellishment is acne. By and large, acne occurs over the face and neck and is often not treated properly by people. Most people thought that fighting acne was a lost cause; until two dermatologists Katie Rodan and Kathy Fields took up this battle and developed a solution called Proactiv.

The Proactiv formula is used for healing existing blemishes as well as preventing new ones from forming. The two doctors met as dermatology students at Stanford University. They both felt strongly about the way acne was being treated and wanted to find an improved cure for acne. The Proactiv system is not just one medicine as used in the case of spot treatment. It consists of several different medicines used together over the whole face to get to the root of the problem and prevent future breakouts. Dr Fields and Dr Rodan realized that acne should be treated properly with care and not taken lightly, thus they decided not to sell their product over the counter at a regular department store. The popularity of the Proactiv system grew though word of mouth from satisfied customers.

Over a five-year period, Drs. Rodan and Fields developed the Proactiv Solution that would become one of the most comprehensive acne treatment and prevention systems of its kind. The system combines prescription-grade acne medicine with soothing botanicals to create a powerful acne-fighting system that leaves skin feeling luxuriously pampered, smooth, clean, and clear.