In the world of beauty, the name Shiseido stands out as a leader in skin care and makeup. Founded by 1872 by Arinobu Fukuhara in Japan, this company is rooted in pharmaceutical research. Fukuhara was head pharmacist to the Japanese navy before founding Shiseido, and utilized that knowledge to build one of the greatest skin care and makeup empires of all time.

Shiseido's goal has been the same for well over a century, focusing on combining eastern aesthetics and traditions with western science. For skin, Shiseido cleansers include dozens of products from gentle cleansers to acne fighting agents. Their new instant makeup remover promises to dissolve waterproof mascara instantly without eye irritation or oiliness.

Shiseido products are available online and in fine department stores all over the world in the United States, Europe and Asia. The company now also features several Cosmetic Gardens locations. The Gardens feature in-depth beauty consultations and treatments, as well as selections of thousands of products to peruse.

The Makeup
Shiseido makeup is designed with healthy skin in mind. Complemented by a long list of cleansers and anti-aging products, Shiseido moisturizers and makeup combine the beauty regiment with skin care. The company offers Lifting Foundation, which promises to lift sagging skin and reduce the appearance of fine lines and wrinkles as it provides makeup coverage for an even skin tone. Shiseido likes their makeup to have a dual purpose as much as possible. Shiseido features ultra-conditioning lipsticks and eyeshadows with Hydro-Wrap Vitalizing DE moisturizer.