Interior decoration is the art of embellishing a room in such a way that it blends with the already existing structural design, as well as making it attractive and functional. The aim of interior decoration is to acquire a certain 'feel' for a room by selecting the right kind of furniture, accompanied with matching fixtures, and applying wallpaper or painting the walls and ceiling. Sculptures and paintings may also be used to add to the esthetics of a room.

Ballard Designs is a premier interior decoration firm that provides its customers with exquisite interior decoration solutions. Ballard Designs was founded by Helen Ballard Weeks. She sensed a great business opportunity after she won 'Home of the Year' for the southern region from Metropolitan Home magazine in 1982. Her Atlanta based condominium was featured in the magazine, grabbing the attention of over 500 readers who later contacted Metropolitan Magazine for details about her furniture. Her first catalog was a two page, black and white brochure that was published in August 1983; its feature was a replica of a table she had at home. Ballard Designs merged with Cornerstone Brands, Inc (CBI) in 1997; they are publishers dedicated to specialty catalogs. Ballard Designs provides its customers with an entire range of products dedicated to making every home a wonderful place to live in. Their varied assortments of interior decorative items range from furniture & textiles to tableware & kitchen. They also have wall accents and accessories to add a more personal touch.

Ballard Designs is a leading mail-order source for excellent home furnishings and interior d'©cor. Over 40 million full color catalogs are published and distributed every year. Ballard Designs, started by one woman, now employs a full staff at all its corporate offices, distribution centers and outlet stores.