Chrome Hearts jewelry and designs are the brainchild of American designer Richard Stark. The Chrome Hearts brand was launched in 1988, and the first store dedicated exclusively to Chrome Hearts merchandise opened in in New York in 1995. Today, Chrome Hearts boutiques can be found in Tokyo, Osaka, and Hong Kong as well as in Los Angeles, Las Vegas, and New York City.

Chrome Hearts designs tend to be richly classical and neo-gothic. The brand is hallmarked by highly detailed, ornately patterned sterling silver merchandise. This line is very popular with celebrities, and rock and roll personalities in particular. Lou Reed, Cher, and Steve Jones of the Sex Pistols are but a few members of Chrome Hearts' celebrity clientele.

The classic 'Chrome Hearts' look is, in fact, synonymous with the classic rocker look: well worn, well-fitting black leather pants, a snug white tank tee, and chunky, over-sized medieval jewelry. All products from this brand are known for having both stylistic and literal weight. When you hold a Chrome Hearts ring in your hand, the heft of the piece is often impressive.

The fame of Chrome Hearts was built on its jewelry line, but today all manner of luxury lifestyle merchandise is available. In addition to rings, earrings, bracelets, cuffs, etc., one can also find flasks, lighters, belt buckles and more. Leather goods are also available, like purses, belts, and even furnishings. Materials include sterling silver, of course, but also gold, platinum, and stainless steel. Leather goods are available as well, as are interesting furnishings and accessories created from exotic hardwoods from all over the world.