In 1915, Concord became the first private-label luxury watch brand in the world. Created in Bienne, Switzerland, the first Concord watches were coveted for their ingenious incorporation of precious gems, metals and craftsmanship. Today, Concord watches are popular with elite professionals and timepiece collectors around the world.

With more than forty different models, the Concord Saratoga line has gained immense popularity as one of the top sports luxury watch collections in the world. Each watch in the Saratoga collection features a patented latch crown protector, distinctive eight-sided bezel and sapphire crystal, and is water resistant. The Saratoga watch models are available in stainless steel, 18K gold, steel and gold, steel and rubber and chronograph styles.

When the Concord Delirium watch was first introduced in 1979, it made headlines as the world's flattest analog watch. The Delirium has retained its popularity throughout the decades because of the uniquely sculpted rectangular design and sophisticated function. Delirium watches are available in 18K white, yellow or gold cases, some featuring a brilliant display of diamonds, for both men and women.

Concord offers ten distinctive families of watch design, each with unique style and function. Concord watches have both men's and women's models available, along with a unisex collection. There are luxurious crocodile strap models in the Bennington collection, and the Sportivo line is particularly well-known due to its fushion of fashion and function.