In 1984, Fossil set out to change the face of watch making. The company's goal was to combine reliable timepieces with modern trends and styles. Fossil was committed to offering customers value without sacrificing on quality. Both men's and ladies' Fossil watches are available and feature metal, strap and specialty versions.

From motion dial to chronograph and titanium to pocketwatch styles, Fossil's inventory appeals to a diverse crowd. The company even features stylish digital watches in dozens of colors. Specialty watches such as the NCAA Line factor in to the company's outstanding sales performance. Watch wearers can now support their alma mater in style--Arizona State, University of Texas and the United States Naval Academy are among those schools represented in the NCAA watch line.

For the ladies, some Fossil watches feature the creativity and skill of Frank Gehry, the renowned postmodern architect. The unique negative/positive display reads time in Gehry's own script. Instead of 8:30, the watch reads 'half-past eight.' These watches are available in gold or silver faces and come in a variety of band colors including maroon, black, blue and white.

Looking for something a little more modern? Philippe Stark has teamed up with the Fossil watch brand to create an exclusive design with digital timekeeping. The L.E.D. Digital is perhaps one of the most creative and eccentric watches on the market today. It features a polyurethane band and orange acrylic light pipe digits. For those interested in a discount Fossil watch, older models tend to drop in price as new watches are released. Plus, an extra Fossil watch battery can make any of these watches a lasting investment.