What makes an Invicta watch different from any other watch? To start off, the name Invicta depicts power. Invicta, Latin for invincible, defines the brand as undefeatable in both strength and style. The company entered the Swiss watch-making industry in 1837 with a unique strategy--to offer fine Swiss timepieces at reasonable prices. Until then, most Swiss timepieces were reserved for the wealthy. Invicta's goal was to create high quality, exceptional timepieces for those on a moderately strict budget.

Raphael Piccard, founder of Invicta, began his small watch-making business out of La Chaux-de-Fonds, Switzerland. Piccard created both manual and automatic watches with his own signature design. For years, the company succeeded at grabbing its own small piece of the watch market. That is, until the '70s, when Invicta and many of its competitors were trampled by the quartz trend.

It wasn't until the early '90s that the Invicta brand would resurface. Taking advantage of the middle market, discount Invicta watches focused on consumers who appreciated fine Swiss timepieces but couldn't afford the luxury of other well-known Swiss watches. The results have been noteworthy; today the Invicta watch is one of the most popular Swiss watches on the market. However, don't think that one of these watches won't be a hefty investment; a new Invicta diamond watch will set you back a fair amount. The Invicta Lupah watch is a much more affordable option.

Other options include the Pro Diver watch, which offers 200 meters of water resistance and Invicta's own Tritnite® that illuminates the watch face and hands for up to 20 hours. Specialty, Elite and Celestial Collections also portray Invicta's creativity and innovation. Their product line even features two classic pocketwatches, a reminder of Invicta's history and heritage.