What makes Luminox watches stand apart from the rest is the installation of the 'Luminox self-powered illumination' system. Lumi means light, and Nox means night; 'Luminox' means, 'light night' in Latin. It has been named to emphasize on its raison d'etre (meaning, reason of existence'”in French). Luminox watches use micro gas light, also known as borosilicate glass capsules, installed into the hands, hour makers, and bezels of the watch. Unlike conventional luminescent watches, Luminox watches, don't need to be charged with external light, nor are they battery-operated. Luminox watches are manufactured by a Swiss watch manufacturer and, marketed by the Richard and Barry Marketing group. Luminox has been designing and manufacturing watches on demand, especially for the US Navy, and the US Air Force.

Luminox watches are supported with an ultimate illuminating system, which, bring out the importance of having 'time-watch illumination', especially during travel or commuting at night. These watches glow a hundred times more than the conventional glow watches. This illumination technology has a life-span of more than 25 years, and is self-powered; thus, there isn't the need to push any button to activate the illumination. The illumination system has a 10 year long guarantee. Luminox watches work on multi-jewel Swiss quartz movement, and are entirely Swiss made. Luminox watches are designed to be water and shock resistant.

The manufacturing process of Luminox watches is quite different from the conventional practice; the self-illuminating system is installed individually in each of the Luminox watches. This procedure is both expensive and time-consuming, and that is what makes Luminox watches costlier than other luminescent watches in the market.