Ziamond is a company over 75 years old that actually deals in imitation jewelry. The jewels used by the company are man-made and as good as the real ones. The gems used in their collections are diamonds, rubies, emeralds, and sapphires that are usually set in 14K, 18K solid gold, or platinum. The Ziamond diamonds use a diamond stimulant called cubic ziroconia that are hand-cut and polished to match the real diamond's physical and optical properties.

The rubies and sapphires used in Ziamond jewelry are synthetic Corundum, made in the company laboratory so as to impart them with the same original looks of real rubies and sapphires. The Ziamond emeralds are actually harder than the genuine emeralds available, thus, they are not easily damaged. The emerald stimulants are also created artificially in the laboratory.

The company's designers travel all over the world to analyze and keep apace with trends in the jewelry industry. The company creates the jewelry range after analyzing such trends. Ziamond offers a different collection of jewelry. The collection has a wide variety of rings, pendants, bracelets, and necklaces made of diamonds, rubies, emeralds, and sapphires that are generally set in platinum or gold. The company also caters to men's jewelry, besides offering customized jewelry. Customers only have to provide their own designs and specifications for the company to recreate jewelry for them.

Ziamond also recreates jewelry inspired by those worn by celebrities in real and reel life. Many celebrities such Kelly Clarkson, Jennifer Love Hewitt, Jessica Alba, and Carmen Electra wear Ziamond jewelry.