Apple

Apple Computer, Inc. is today one of the largest computer technology companies in the world. Founded in California, United States, in 1976, Apple's rise in popularity and innovation has been phenomenal. The company has its headquarters at Cupertino, California. The key people instrumental in the foundation and running of the company include Steve Jobs and Steve Wozniak. Their steadfast commitment and vision steered the company onto a road straight to the top. Apple's 'think different' philosophy ensures that it remains a company that revels in innovation. Apple has over the years cultivated a devout fan following in the form of a loyal customer base, identified as the 'Cult of Mac'. Apple I was the first product manufactured by Apple Computers. It was basically a motherboard which included a RAM, CPU, and basic textual-video chips. Over the years, with research, development and increased use of technology, Apple produced many other innovative products. The list of products is pretty expansive and includes personal computers, computer hardware accessories, computer software, and portable media players. The Apple Macintosh line of personal computers is popular in the market. The launch of the iPod ' a portable music player ' and the iTunes media player gave a fillip to Apple's fortune and popularity. The Mac OS X operating system is another such product.