Baby Lulu is a popular supplier of casual outfits for infants, toddlers, and children. This brand was launched by Erin Murphy, a Canadian entrepreneur, in the year 1992. Before launching this brand, Erin was employed at a women's clothing company in Los Angeles, where she used to hand-paint children's overalls for her friends to present as gift items. Her training at a design school came to her aid, and she soon started selling these overalls to local stores. After the success of these outfits at the stores, she started receiving a lot of orders from southern California. As her popularity grew, she decided of quitting her job, and launching her own clothing line, which led to the establishment of Baby Lulu.

The main attraction of the products is that Baby Lulu uses original, comfortable, and top quality fabrics, for presenting well-designed, colorful, and attractive casual dress-wear for children. Erin carefully and skillfully designs these outfits, creating elegant and beautiful patterns on them. Baby Lulu casual wear for children are available online and in stores in a variety of colors, patterns, styles, shapes, and sizes. There are different products targeted for various age groups in their seasonal collections.

Baby Lulu's line of clothing has expanded to include an extensive range from shoes, matching socks to underwear. They have diversified into bedding collections, 'Pepper-Toes' boy collection, and Good Night Lulu flame resistant sleepwear. Their well-embroidered products are available for both boys and girls for the three seasons of spring, summer, and fall.