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Promoted item:John Deere Waterloo Operations The Best in All of Us Brochure 12 page

John Deere Waterloo Operations The Best in All of Us Brochure 12 page

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About Brochure

Brochure is a small booklet, pamphlet, or flyer, generally used for providing product information, or promotional presentation to the targeted reader. They are generally attractive, and compact both in substance, and design. Brochures are made for the promotion of locations, products, services, events, hotels, etc. The intention behind the printing of brochures is either to create awareness, or to influence views and opinions of the readers. Brochures are presented either in a booklet form, or in a single sheet of paper. The latter is usually double sided, and can be folded using the Z-fold, the C-Fold, or other folding methods. Brochures use better quality paper, better types, and more attractive colors than ordinary flyers or handbills. They can be distributed via direct mail, Sunday newspapers, or retail advertising campaigns. The term 'Brochure' originates from the French verb 'brocher,' which means 'to stitch.' Thus, it traditionally refers to a small booklet bound by stitching, although now-a-days modern techniques are used for binding. A typical brochure is printed on both sides of the gloss paper using four colors. They can be printed on a computer printer, offset presses, or digital presses, in considerable quantities. It is necessary to score or crease heavier brochures to prevent them from cracking during folding. Brochure racks or stands are common in hotels, banks, amusement parks, bookstands, etc. The pockets on the stand are usually designed to hold, and allow access to A-4 size brochures and handouts. These brochure stands can be dismantled and carried easily amd are sturdy, light, and durable.