It is claimed that use of grocery coupons can cut grocery bills by a significant amount (figures ranging form 30% to 90%.) Storing grocery coupons, and more significantly, finding them when required (to make use of the discounts) is often a cumbersome task. Coupon organizers offer a convenient way to keep your grocery coupons and make sure that you can get the required grocery coupon when you need it.

Envelopes, Recipe Boxes, Shoe boxes are customized to be used as coupon organizers by people who keep a limited number of coupons. However such 'customized' organizers have their limitations. Though it is easy to keep coupons in such organizers it is difficult to locate a relevant coupon when required, more so if some period has elapsed since the coupon was put out. Regular coupon users prefer to use readymade Plastic Coupon Organizers, or Binder Coupon Organizers. Plastic organizers are usually about the size of an envelope, but expand with different sections inside making it easy to access required coupons. Binder Coupon Organizers are similar to pocket books, except that instead of pages, they have pockets to store coupons. Very often the pockets are labeled to make it easy to store coupons according to their category.

Lately the use of Online Coupon organizers is becoming popular. Online Coupon organizers offer a categorized database of coupons that have not expired. The database holds information such as the publisher name, date of publication of the coupon and when the coupon will expire. This makes it easy for users to go through the database and search for relevant, valid grocery coupons. Based on the information from the database they can easily locate the relevant coupons from their real world organizer (if they have those coupons in their organizers).