Eddie Bauer

Eddie Bauer was founded around 1920, in Seattle, as clothing and sports wear store. It has been named after 'Eddie Bauer', who first conceptualized it as 'Eddie Bauer's Sport Shop'. It was first hired by the United States Army, for designing its uniform, which also carried the Eddie Bauer logo on it. General Mills bought 'Eddie Bauer' around 1971, after Bauer retired. In 1988, Spiegel Inc. bought 'Eddie Bauer' from General Mills. The flagship store of 'Eddie Bauer' is located at Downtown Seattle. Eddie Bauer offers sports gear, clothing, and accessories for both men and women. They have also been designing gadgets and tools such as Swiss Army knives, car flashlight, safety hammer, backpacks, and nomad travel kits. The leather travel bags, wallets, Duffel and Adventure luggage collection are quite popular with the business profession people. The Eddie Bauer backpack diaper bag is very popular since it contains many compartments such as bottle holders, waterproof pouch, changing pad, and so on. Eddie Bauer has a contract with the 'Ford Motor Company', for designing its seat covers with signature stitching. They also give signature interior colors generally tan, dark greens, blues, and reds. They have designed the interiors for Ford Explorer, Ford Excursion, Ford Aerostar, Star Bronco, and Ford F-150. With designing belts, sunglasses, watches, hats, gloves, scarves, perfumes, loafers, mules, boots, and business casuals, the list of 'Eddie Bauer' products just goes on and on.