Fruit

FRUiTS is a Japanese fashion magazine released in 1997 by photographer Shoichi Aoki. The magazine covers the fashion trends of Harajuku district of Tokyo. It showcases vibrant and engaging collection of colored photographs clicked between 1997 to 2002. Shoichi Aoki began recording Tokyo district's Harajuku area's street fashion in mid-1990s and noticed that there was a change in the way people dressed. Rather than following the European and American trends that was common in all the other parts of the world, people were customizing elements of traditional Japanese dress such as Kimono, obi sashes, and geta sandals and combining them with handmade and designer fashion in a very creative DIY(do-it yourself) approach to dressing. Each photograph in FRUiTS is accompanied by name and age of the subject along with a short description of their outfit, its origins and a short description by the subject about their point-of-views on fashions. Some of the styles included in it are Punk, cyber and decora, where simple garments are accessorized with plastic jewelry that add a sensuous element to the dress. There are dresses having designs inspired by the gothic Lolita styles, which looks elegant and is popular amongst Japanese designs. The Harajuku doll-like Lolita designs are also seen more on, crinolines, corsets and bat-shaped handbags. FRUiTS features more than 30 pictures and selection of clothing, every page shows pure street culture of Tokyo, Harajuku, from jeans to cute tops with funny english to wacky hairstyles.