Juicy Couture

Juicy Couture is a fashion brand that provides contemporary line of casual apparels for fashion conscious men and women. It was co-founded by Pamela Skaist-Levy and Gela Nash as Travis Jeans Inc., in 1994, based in Pacoima, California. The Company became popular with their fashion line that made women's sweat suits and sportswear. The company now provides a wide range of products both for men and women, and even girls and boys. These products include clothes, fragrances, sunglasses, and other accessories. Juicy Couture started with a fashion line that catered primarily for women with a special attention to comfortable clothing. It later expanded in 2002, adding clothing line for men and children. It further incorporated the women's line such as bathing suits, shoes, handbags, jewelry, and sunglasses. The essence of the Juicy Couture can be derived from the kind of slogans that they incorporate in their advertisement campaigns such as 'Wake up and smell the Couture' and 'Dude, Where's my Couture?'. Their products are popular for their terry, velour, cashmere, and fleece tracksuits. Their brand name is endorsed by many celebrities that popularized the brand even further. All the Juicy Couture clothing line and apparels are designed to provide comfort and style. The designs and prints on the clothing line give a clear and glossy appearance. The sportswears from Juicy Couture are double stitched for providing extra durability from wear and tear. With its commitment for comfortable and stylish apparels it has become one of the most sought after brand around the world.