Juicy Couture is a fashion brand that provides contemporary line of casual apparels for the fashion conscious men, and women. It was co-founded by Pamela Skaist-Levy and Gela Nash as Travis Jeans Inc., in 1994, and is based in Pacoima, California. The Company became popular with their fashion line that made women's sweat suits and sportswear. The company now provides a wide range of products both for men and women, and even girls and boys. These products include clothes, jewelry, shoes, handbags, fragrances, and sunglasses.

Juicy Couture line of clothing provides stylish and casual designs that are available in upscale departmental stores such as Marshall Fields, Nordstroms, Bloomingdales, Neiman Marcus, and Bergdorf Goodman among other specialty stores. Their products are popular for their terry, velour, cashmere, and fleece tracksuits. They feature many entertaining slogans in their advertisement campaigns such as 'Dude, Where's my Couture?', and 'Wake up and smell the Couture', which explains the true essence of this brand. Their line of clothes are worn by many famous celebrities, which has contributed significantly to the brand's popularity.

Juicy Couture has boutiques across the United States, and upscale stores around the world including London, Milan, Tokyo, and Toronto. Their various products that are also available in online stores include velour set hoodie girl's pants, black and white shorts set, and the white large satchel bag handbag. The Juice Couture handbag is available in white and brown leather with gold hardware lining. It is an authentic Juicy Couture product that is made in Italy. The signature 'Juicy Crest', and 'Love G&P' phrases are stitched on the inside tag of all Juicy apparel.