Livestrong Bracelets

The LAF (Lance Armstrong Foundation) was set up for people that are affected by cancer. This foundation believes that 'unity is strength, knowledge is power, and attitude is everything'. Providing practical information on cancer, the LAF teaches cancer affected people how to focus on life. Lance Armstrong himself is a survivor of testicular cancer. With his athletic success and his inspiring recovery from cancer, Armstrong and Nike started the Lance Armstrong Foundation. By wearing LiveStrong products allows people to support the Lance Armstrong Foundation as well as millions affected by cancer. LiveStrong has a wide range of products that include T-shirts, cycling gear, accessories, and most popular, the wristbands. With a yellow bicycle that led the Tour de France and yellow cycling gear, Armstrong and Nike, who manufacture and donate the bands, chose yellow to represent the foundation. These bands became extremely popular and fashionable as they were being worn by celebrities worldwide. As a result, counterfeit wristbands were made and sold. LiveStrong inspired numerous causes and organizations to create awareness through their wristbands. LiveStrong smoke-free bands were designed in orange, purple bands celebrated hope, red bands signified courage, black & white bands were worn to support anti-racism and pink bands raised awareness for breast cancer. Also known as awareness bracelets, these silicone wristbands are more than a means to support a cause; they have fast become must-have fashion accessories. With these wristbands, causes and organizations are gaining more importance and awareness. Sales proceeds of LiveStrong bracelets are donated directly to the respective charitable organizations, which has made it possible to raise awareness and provide treatment to the needy. Such is the power of these simple bracelets.