Since their inception, Fender guitars have stood for both quality and stylish design. Leo Fender founded the Fender Musical Instruments Corporation in the 1940s, and he ultimately put an indelible stamp on the history of rock and roll. One of the most pivotal innovations that Fender brought to the electric guitar is the so-called bolt-on neck.

Fender's competition made their guitars out of single, solid pieces of wood. This was a costly and time-consuming process. Leo Fender had the foresight to realize that he could manufacture the body of the guitar separately from the neck, and then simply bolt them together. This made his brand of guitars less expensive to build and far less expensive to repair.

The first true Fender electric guitar was the Esquire. The Esquire was then followed by the now famous Telecaster. The Telecaster (which was originally called the Broadcaster) came on the market in 1950, and Fender has never stopped production of this world-famous model. It has a two pickups and a three position switch, which allows the player to use the front pickup, the rear pickup, or both. The solid-body design of the Telecaster helped to reduce the feedback that archtops produce at high volumes, thus allowing rock and roll to be even louder.

Another one of the classic Fender guitars is the Stratocaster. The Stratocaster, or 'Strat' as it is often referred to, was developed shortly after the introduction of the Telecaster. There are legions of loyal Strat fans as well, and it is an extremely popular model for players who employ the use of a vibrato or tremolo arm. Additionally, Strats have three pickups, which allow for an even greater ability to fine tune the guitar's sound.