BabyBjorn is a Swedish retailer that manufactures high functioning, well-tested products for babies and toddlers up to the age of three. The company was founded in 1961 in a suburb of Stockholm called Danderyd. Innovator Bjorn Jakobson and his wife, Lillemor Jakobson, worked tirelessly to safety-test and meticulously design baby products. Today, BabyBjorn can be found in more than two dozen countries worldwide and rakes in sales of hundreds of millions of dollars annually. About a decade ago, Bjorn's son, Joakim, had an idea to institute training toilets for infants. This industrial design idea helped spark a resurgence of interest in the brand and its diverse baby products. Consider two popular products that the company offers--the BABYBJORN Baby Carrier and the BABYBJORN Toilet Trainer. The carrier can hold infants up to 26 pounds. It has won a spate of awards, including FQ Magazine's Top Gear Award for Best Baby Carrying Device, Practical Parenting's Best Buy Award for 2004, and Mother & Baby Magazine's Best Buy Award for 2005. The ergonomic toilet trainer was the top choice of UK's Practical Parenting Foundation in 2005. It comes with step-by-step directions, anti-splash construction, and an ergonomic handle. The toilet trainer is adjustable, hypoallergenic, and backed by a great warranty plan. The BabyBjorn company employs a panel of medical experts, safety mavens, and top-shelf textile engineers to ensure continued innovation and simplicity of use for its products.
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