In 1977, Pittsburg retailers founded the American Eagle Outfitters company. Today, American Eagle markets its clothing to appeal to college students and high school students. The clothing--from girly blouses to classic rugby shirts--draws on a preppy, suburban style. Today, American Eagle operates more than 780 stores across the United States, Puerto Rico, and Canada. The company's icon, an eagle landing, and the AE eagle has become a sign of casual and comfortable style. In many respects, American Eagle's sensibility mirrors that of the sensibility of its rival, Abercrombie & Fitch. Generally, American Eagle clothes are cheaper, but the brand typically produces well-made clothes. Denim is a staple in the brand, from classic jeans and jean jackets to the newest takes on mini skirts and more. Beyond denim, A&E classics include sweaters and polos and modern classics like hoodies and graphic tees. The company markets and ships to consumers all around the world, and its online outlet has helped to expand its brand exposure. Those in the know refer to the company by its abbreviation, AE. The AE brand capitalizes on current teenage trends, from colorful scarves to ethnic-inspired jewelry and urban style. Unlike some of its competitors, American Eagle muscled its way to international prominence by generating slow, incremental growth. The brand built its reputation on durability and style, and it has utilized very successful advertising campaigns to attract a youth audience. AE clothes are designed for casual fun with classicly young style, great for those who love to look good while playing hard.
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