Prada is not an unknown name in the western world; and has its outlets spread in most of these countries. Prada has been existent for almost a century now, and has established itself as one of the best brands in manufacturing genuine leather bags, purses, as well as suitcases and briefcases. From being a big bag brand, Prada has reserved space for itself in the haute couture and today is a major brand, contributing largely to fashion shows and fashion houses, and is a designer label.
Prada bags are known to be simple and elegant, whilst being high-fashion. In 1985, Prada launched its range of jet-black nylon hand bags, which created ripples in the fashion industry. These bags became a rage; and gave a twist to the positioning of Prada in the world of fashion. Light and practical, and of much utility value, these nylon bags were also stylish and elegant, and were charged the price of any designer label. In spite, of many replicas of the bag, people were persistent and only bought Prada nylon hand bags, even if it costed the entire salary. The ‘Pocone’ range of luxury ‘tote’ bags and backpacks were also made from this material.
Prada has been epitomized by many celebrities endorsing the product, by including it as a part of their wardrobe or getting it specially designed for special occasions—Uma Thurman, Cameron Diaz and most recently Pope Benedict XVI. The range of Prada products forms, an empire in itself and the credit goes to Miuccia, the grand daughter of the founder Mario Prada. She is also rated as one of the thirty powerful women in Europe by the Wall Street journal. |
