Roxy brand women's surf apparel has taken the global beachwear community by storm. Roxy is actually a lifestyle brand owned by the Quiksilver Company, which was founded in the 1960s by two hardcore surf lovers, John Law and Alan Green. These entrepreneurs eventually developed a way to market and distribute their surf clothing ideas from a base in Newport Beach, California. The Quiksilver brand quickly caught on with surfers and casual beachgoers alike and spread across the United States. The product lines diversified, and eventually Quiksilver started brands like Gotcha, Hawk Clothing, and, of course, Roxy. Many surfing luminaries, teen stars, and sports figures helped to popularize the Roxy line, which now carries dozens of women's pants, hoodies, skirts, jackets, keychains, sunglasses, backpacks, messenger bags, snowboards, wetsuits, and fleeces. Other accessories are in the works. Although Roxy brand sportswear has only been on the market since 1991, it has evolved as a major player in the beach apparel market. Always irreverent, Roxy partnered with Nextel to create a mobile phone. This cell has sold remarkably well among teenage and tween girls, and it has helped to spread the appeal of the Roxy brand. Part of the reason for Roxy's success is that the brand focuses not just on surf style, but also on function. The clothing manages at once to provide comfort and support to women in a uniquely feminine way. Roxy has also begun to target the snowboarding market more frequently. |
