Talbots is a phenomenally successful women's retail store with over 1,000 outlets throughout the United States and Canada. The company first opened its doors in 1947 in a suburb of Boston, Massachusetts. The firm gained regional attention by distributing black and white flyers to New York fashionistas. By constantly supporting its customers through 24-hour day hotlines and engaging service, Talbots has managed to outlast many of its contemporary competitors. The company serves a well-articulated women's fashion niche. Talbots aims to attract business from the "missy" segment of the population--women ages 35 years old and up. Approximately seven out of ten Talbots shoppers are professionals. Naturally, the Talbots label features business suits ranging from formal to a bit funky, as well as work separates (pants, skirts, blouses, sweaters, and jackets) and upscale weekend wear. The Talbots Misses line serves women who range from sizes 4 to 20. In 1985, the company pioneered a sub-brand called Talbots Petites, which has done exceptionally well, particularly in urban markets. Since professional clothing can be hard to find in petite sizes, many women have turned to the Talbots label to stay in style. In 1990, Talbots pioneered the Talbots kids' line, designed to dress girls and boys in colorful, durable clothes. You can find practically any level of formality at Talbots, from casual denim jeans to high style leather gear. From traditional classics to modern splashes of color and creative accessories, Talbots is often fun, but always classy. |
