While many music collectors focus on so-called big-ticket items, such as the guitars of the stars and music posters of major concerts, it may behoove newbie collectors to go after easier-to-find merchandise. Look for ephemera that gets forgotten by major collectors. For instance, go after original penned lyrics or even playlist information crafted by band members. These little pieces of paper and assorted knickknacks by and large will never appreciate in value. However, especially if you're following a promising band, these free pieces of merchandise can easily and suddenly skyrocket if the band breaks. Imagine how much a handwritten Rolling Stones playlist would go for in today's auctions, for instance. Action figures, poster ads, and other odds and ends which you don't have to procure live from any band may be easier to collect. Many fans choose a favorite group and try to collect as much merchandise from that band as possible. One good strategy is to become well known within a band's fan club community and act as a warehouse or conduit for memorabilia seekers. The most challenging but perhaps most lucrative way of building your merchandise collection is to tap into inside connections. Get to know managers, senior executives, and artists themselves on a personal level. Assistants at some of the major labels may be able to provide cool inside promotional memorabilia. By placing yourself inside the merchandising community, other dealers and collectors will turn to you for advice. | 
