The establishment, marketing and the promotion of wristwatches with innovative designs like legendary style wristwatches, bejeweled wristwatches to the modern fashioned watches was undertaken by the Cartier’s company.
The master craftsman and jewelry designer Louis-Franois Cartier, opened his first boutique in Paris called ‘The House of Cartier’, which was the jewelry boutique, in 1847. He introduced his first Cartier watch in the year 1904 and named it Santos as a dedication to the Brazilian aviator Alberto Santos-Dumont. The deployment-folding clasp was crafted and patented by Louis Cartier in 1910 and after few years the well known Cartier Tank watch was launched. Cartier Tank’s watch’s design was inspired by the Allied Tank commanders who defended France in World War I. The craftsmen designing the Cartier watches follow the method developed by Louis Cartier. The portfolio of Cartier watches include Cartier Tank solo, Cartier Santos, Cartier Pasha, Cartier Tank Francaise, Cartier Tank Americaine, Cartier Declaration watches, Cartier Tortue watches, Cartier Must de Cartier watches, Cartier Panthere watches, Cartier Baignoire and Cartier Roadster; and fall under characteristics of Jewelry watches, Quartz watches, watches having mechanical movement with manual/automatic winding. They come in different sizes varying from mini, small, medium, large to extra large size. The Cartier wristwatches are made out of different metals such as Platinum, white gold, pink gold, steel and Titanium.
Cartier boutique stores which are found in New York, London and Paris, are managed by Louis’s grandsons. Cartier watches are the perfect blend of style, quality and functionality. |
